The focus of this article is to quickly examine some Nigerian Cities with strong potentials as City brands. On a current jingle by one of Africa’s leading airlines, there is a subtle invitation to see the Kenyan city of Mombasa; the attraction as mentioned in the ad is the ‘white sands beaches’ of this East […]
DESTINATION BRANDING: NIGERIAN CITIES AS COLD HOTSPOTS Read More »
As an Impressionable teenager, I idolized a certain Uncle Segun. He was a great source of influence as he had characters and held values that I found desirable, inspirational and aspirational: upwardly mobile and quite successful (in his twenties, he already had a master’s degree and was a sales manager for another international brand, Rank
CREATING BRAND AFFINITY THROUGH BRAND PERSONALITY Read More »
Given the plethora of options consumers have in virtually all product and service categories, I sincerely struggle to find any good reason or reasons why one should remain loyal to brands operating in the Nigerian marketplace, when those brands do not treasure you in return. From internet service providers to telecommunications networks; from cable service
WHY BRAND LOYALTY IS DYING; AND I’M NOT SMILING. Read More »
