In today’s exploding business world and the increasing challenges due to globalization, the battle for survival in the marketplace is becoming fiercer by the day, and the key to survival …? Well, that is one of the most over flogged issues in business and marketing, but it has remained pertinent and thus must be examined […]
A BRAND’S POSITION: “THE HOLE IN THE MIND” Read More »
I happily visited Cross River State two months back after years of anticipation following relentless inundation with pretty tales about the place. So much has been (and still is being) said of this riverine state with stories about the richness of its culture, the beauty of its people and especially, its women …so much the
LEVERAGING THE 6 Ps OF DESTINATION BRANDING FOR YOUR CITY Read More »
The Marketing discipline abounds with the letter P playing various roles as essential ingredients towards the attainment of various goals. We have: In the last article we discussed those 6 Ps that determine the success or otherwise of City Brands; this week, we will continue in that same direction by examining one more P, one
POSITIONING YOUR CITY WITH UNIQUE PECULIARITY Read More »
Finding a distinctive space to occupy in the mind of consumers in today’ highly clustered markets is not an easy task. However, as difficult as the task is, it is an unavoidable task that must be accomplished for a guaranteed and sustainable competitive advantage. Strategic Positioning goes beyond finding perceived gaps in existing markets and
STRATEGIC POSITIONING FOR SUSTAINABLE BRANDS Read More »
