Author name: kunledixon_lkr11df9

In today’s exploding business world and the increasing challenges due to globalization, the battle for survival in the marketplace is becoming fiercer by the day, and the key to survival …? Well, that is one of the most over flogged issues in business and marketing, but it has remained pertinent and thus must be examined […]

I happily visited Cross River State two months back after years of anticipation following relentless inundation with pretty tales about the place. So much has been (and still is being) said of this riverine state with stories about the richness of its culture, the beauty of its people and especially, its women …so much the

The Marketing discipline abounds with the letter P playing various roles as essential ingredients towards the attainment of various goals. We have: In the last article we discussed those 6 Ps that determine the success or otherwise of City Brands; this week, we will continue in that same direction by examining one more P, one

Finding a distinctive space to occupy in the mind of consumers in today’ highly clustered markets is not an easy task. However, as difficult as the task is, it is an unavoidable task that must be accomplished for a guaranteed and sustainable competitive advantage. Strategic Positioning goes beyond finding perceived gaps in existing markets and

The focus of this article is to quickly examine some Nigerian Cities with strong potentials as City brands. On a current jingle by one of Africa’s leading airlines, there is a subtle invitation to see the Kenyan city of Mombasa; the attraction as mentioned in the ad is the ‘white sands beaches’ of this East

As an Impressionable teenager, I idolized a certain Uncle Segun. He was a great source of influence as he had characters and held values that I found desirable, inspirational and aspirational: upwardly mobile and quite successful (in his twenties, he already had a master’s degree and was a sales manager for another international brand, Rank

Given the plethora of options consumers have in virtually all product and service categories, I sincerely struggle to find any good reason or reasons why one should remain loyal to brands operating in the Nigerian marketplace, when those brands do not treasure you in return. From internet service providers to telecommunications networks; from cable service