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A BRAND’S POSITION: “THE HOLE IN THE MIND”
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LEVERAGING THE 6 Ps OF DESTINATION BRANDING FOR YOUR CITY
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POSITIONING YOUR CITY WITH UNIQUE PECULIARITY
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STRATEGIC POSITIONING FOR SUSTAINABLE BRANDS
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DESTINATION BRANDING: NIGERIAN CITIES AS COLD HOTSPOTS
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CREATING BRAND AFFINITY THROUGH BRAND PERSONALITY
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